Panariagroup and its brand Cotto d'Este introduces a new and unique material with the Arketipo series, emphasising its reputation as a premium brand whose mission and unmistakable style are based on research and constant innovation. Arketipo sets new standards by transforming and moulding the components of ceramic surfaces into something completely new and original, both aesthetically and materially.
Arketipo moves away from traditional references to natural materials such as stone or artisanal materials such as concrete, resin or raw earth, turning instead to a ‘pure’ ceramic material that departs from interpretations of the existing, drawing inspiration from a variety of elements and creating an innovative range of textures, graphics and colours.
